The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.
The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Stay Focused to Stay Found: How Staying on Topic Enhances Your Visibility
Want to know the secret to keeping your Google Business Profile ranking at the top? 🚀 In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. 💡 Hear the real-world story of a carpet cleaning company 🧹 and how posting focused content skyrocketed their rankings 📈, while straying off-topic led to an instant drop.
Discover actionable tips to refine your strategy, build trust, and dominate local searches. Don’t miss this chance to give your business the edge it needs. 🎧 This episode is a must-listen!
#GoogleRankings #HomeServiceMarketing #TopicalRelevance #DigitalMarketingTips #BusinessGrowth
If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM
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Hey Home Service Pros, let's talk about something crucial for your online visibility topical relevance. This is one of the key factors in keeping your Google Business Profile ranking high, and it's something you just can't afford to ignore. When the content that you post on your Google Business Profile stays focused on your core services, google rewards you with better rankings. But stray too far from that focus and you'll notice that your rankings start to drop. Let me share a quick example. We recently ran a test with a carpet cleaning company. First, we posted content directly related to their core service carpet cleaning and their rankings were strong. But when we posted something slightly off-topic, like a post about stain removal, their rankings dropped significantly. And as soon as we replaced it with the carpet cleaning content, their rankings bounced back up almost immediately. So what's the takeaway?
Speaker 1:Maintaining topical relevance is more than just a best practice. It's essential when your content consistently aligns with your primary core services. Google connects the dots between what users are searching for and what your business offers, and here's why that matters it's relevance to user intent. Staying on topic will increase your chance of showing up in relevant searches. Boost your position in the Google Maps, making it easier for clients to find you Increase trust and credibility. Consistent, relevant content builds trust with your audience, which leads to more conversions. If you want to stay on top of local search rankings and attract more customers, start by keeping your content laser focused on what you do best. If you need help optimizing your Google business profile and boosting your rankings, contact me today and let's get started on crafting a winning strategy for your home service business.
