The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.
The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
From Traffic to Leads: Digital Marketing in Action
What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of implementing a CRM and the importance of tracking with tools like Google Analytics, ensuring that your efforts translate into conversions and maximize your ROI.
Witness the future of customer interaction with our groundbreaking AI employee demo, a virtual receptionist that revolutionizes efficiency and consistency in service. It's more than just a digital assistant; it's a game-changer for managing calls and customer follow-ups without human error. As a full-service digital marketing agency, we integrate online and offline strategies to create omnipresence for your brand. Discover how a focus on consistent, strategic efforts can lead to significant digital marketing success and propel your business to new heights.
If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM
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Why digital marketing? 97% of the people learn about your local business through online. Many businesses struggle to convert traffic into leads. If they can get the traffic, they struggle converting them, and then we can actually bridge the gap between all that through digital marketing. Here's some quick wins that you can actually take to do today. Optimize your Google business profile. If you don't have one, get one. Leverage paid ads for targeting traffic and then create local content that engages.
Speaker 1:You don't want to ignore the SEO basics. You make sure that you have a CRM and then make sure you're tracking, because you can't fix what you don't track. So you want to make sure you're tracking. Put Google Analytics and call tracking so that you know where traffic's coming from, what's driving the leads, and then, of course, you can follow up and do other stuff with that too. How can we help?
Speaker 1:We're a full service digital marketing agency. We do everything, from SEO to websites to marketing automation. We customize the strategies and we measure the results. Our focus is driving conversions, not just the traffic, and we maximize our ROI and we increase the lifetime value of your client, remove all the tech headaches and we fully manage our online brand presence. These are just must. Omnipresence it's becoming more and more important to SEO. Some people are big users on Instagram, some are users on Facebook, so you just want to be everywhere. It's all integrated marketing and even offline. Small efforts repeated over time lead to significant results. It's doing a little bit, but consistently and being strategic and intentful about it and it will lead to the results. Quick demo of just our AI employee of answering a call, and it's very similar to just a receptionist this call will be recorded for quality purposes.
Speaker 2:Hey, you have reached LeadNurtureClose. How can I help you today? Hi there, I was just calling to get an idea how much it would cost to optimize my website. I understand you're curious about the cost of optimizing your website. A team member will reach out to you with all the details. Can I get your name please? Yes, don Franklin, great. Just to make sure I got it right, your name is B-O-N-F-R-A-N-K-L-I-N. Is that correct? Sure, awesome, could.
Speaker 1:I have your email address, so we can get back to you with the information. Yes, Optimize at gmailcom.
Speaker 2:Just to make sure I've got it right, your email address is optimize at gmailcom. Is that correct? Correct? Thanks, Don. A team member will reach out to you soon with the details about optimizing your website. Have a great day.
Speaker 1:Thank you. Okay, that's out of the box. I haven't done any prompting, any extra stuff. I just wanted to show you right out of the box and so you're going to get a text that says thanks for reaching out. Team member is going to get back to you and I'm also going to get an email that's going to tell you a recap. But that is literally right out of the box, with zero prompting, zero advanced stuff. I just wanted to show you how simple it was and what it can do. And it can replace a receptionist that's just answering the calls. Receptionist is how much? And they can make mistakes. So this is very consistent and it works well.
